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Product Designing

Time: 2020-04-29  Source: Globe for Coloring and Scratching Off  Author: Thomas Y

Four groups in our product designing team

They are marketing, designing, drawing and sampling groups. Our boss, Mr. Lei Ming, is the core and soul of this team because of his innate artistic ability, sensitivity to fashion trends and rich experience in product development.

We visit our target market every year to discover market trends every year, and submit the proposals for new product development. Then our designers combine the proposals together with corresponding materials, as well as fashion patterns and popular colors. According to the designs, our cartographers draw the background, printing artwork and effect drawing. Finally, the sampling team will arrange the samples to be made to check the final result. The variety of materials is our advantage. We have the materials of wood, MDF, tempered glass, cork, paper, iron, stainless steel, felt, EVA foam and flat rubber magnet and so on. Multifunctional is the direction of new product development. We apply various materials into one product to create beautiful and practical products.

Our maps and globes help people keep away from social media and encourage them to cognize the world, interact with each other. It is very important to try different materials to find the most competitive way of production. The cheaper cost we could endeavor, the better market our products could achieve.

We always check and send the products to testing agencies for inspection, to ensure that products meet the requirements of the market and customers are safe to use. Meanwhile, we are flexible to meet market requirements. For example, disposable plastic products will be banned from the European market by 2021. We are considering replacing our packaging with new materials in advance.

The following are the successful cases of development:


DWC382 60x45cm Frameless marble dry erase board

DWC382 60x45cm Frameless marble dry erase board

- The dry erase board with the addition of marbling stereoscopic design is not only a memo board, but also a luxury decoration in home and office. It is magnetic for leaving a message and dry erasable for writing on and wiping off.

PCC479 40x30cm Coloring Silicone place mat

- There are popular and lovely designs suitable for children on the products, so that our products are functional and interesting. It is made of silicone, printing a variety of adorable designs.


PCC479 40x30cm Coloring Silicone place mat

DV088 65x70cm Multifunctional Wall Organizer

DV088 65x70cm Multifunctional Wall Organizer

- Such as linen, non-woven cloth and so on, more and more environmental protection materials are combined in our products to be a multi-functional wall decoration memo board. Non-woven fabric, rubber band and cork are used to insert photos and messages, and the shelving boxes are used to hold letters and newspapers. The bottom tray is to hold small items, and 4 hooks are to hang the key, jewelry, etc.

PC509 42.5x59.4cm Scratching Poster

- During the development of the new 100 series, from the color, background and each icon, our development department and designers have made dozens of amendments to meet the demand of different markets. For example, by the end of 2019, the number of American parks has increased to 62. Our art team read the books and documentaries to learn about each park, so that our cartographers could draw icons of all the 62 national parks, with scratching lamination on the surface for people to scratch off where they’ve been to or where they want to visit.


CG036 Dia.26cm Cork Paper Folding Globe


CG036 Dia.26cm Cork Paper Folding Globe

- Since 2018, all products with map printing have been subject to the audit and approval system. As many as 80 of our globe and map products have been approved. All the maps are guaranteed to be correct under the projection, to ensure that there will be no problems when we export. The most popular interactive products: The coloring, scratching, animal maps, crossword puzzles, puzzles, map and globe, etc. are the best choices for gifting to improve communication between people. The item below is a cork paper folding globe with world map printed on cork and then die cut for assembling. It is not only a globe but also a handicraft that can be assembled. The assembled globe can be hung by rope or placed on the table.


CG013 Dia.20cm Celestial Globe

- A client asked if we could make constellation products, so we went to the planetarium several times to study and develop the 88 constellation scratch-off poster and celestial globe. We are sure that it is the only one in China. Special materials make every star a shining elf at night. The most complete 88 constellation makes you full of desire to explore the mysterious vast sky.

                       DC333 55.9x55.9cm Chalkboard Monthly Planner
                                 DC333 55.9x55.9cm Chalkboard Monthly Planner

DC333 55.9x55.9cm Chalkboard Monthly Planner

- In order to meet the requirements of customers around the world, our products are printed in different languages, English, German, French, Spanish, Italian, Polish, and so on. The item below is a black frame and blackboard match well, with a printed calendar to write your plans for this month and a natural cork at the bottom for a photo or message.

AMC597 5.5cm Magnetic Wooden Pictures Holder

- In order to make everything reasonable and perfect, when we design the products, we also study how to pack more safely and environmentally and save space to give our clients the best service. For example, this is a package with cardboard holder instead of a plastic tray.)

AMC597 5.5cm

The most important thing
For product designing, the most important thing is to create a product which could be accepted by the target market. Therefore, all our new products must pass the strict three steps of testing:

- Correct appearance
- Practical function
- Standard quality

The appearance inspection includes product size, color and text; Functional test is to make sure the item could be correctly used, such as the writing can be wiped and reused, the hook is strong and usable, and the magnet is strong enough to hold papers. In addition to regular functional tests, we also use destructive tests to evaluate the quality of the products. If any of them fail, we need to revise and make samples again until the final three tests are passed. Then we can show our clients and start to accept orders.

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